Client Story
MumStrong Fitness
Layla is a health and fitness coach for mums across the UK and worldwide. She helps women to build strong habits that help them to lose weight, gain strength and feel like themselves again, with expert coaching that’s designed around the chaos of mum life.
Layla didn’t have a website when we started working together, and so this was a really exciting new investment for her business.
She had been relying on Instagram to bring in leads and tell people more about her business, but this soon stopped being enough. She wanted a real home for her business. Somewhere she could send potential clients to, somewhere she could share more about her coaching and somewhere that helped convert leads into paying clients.
As this was Layla’s first website and she didn’t have heaps of content, she oped fora one-page website based on the Stella template.
Words from Layla
There are loads of other website developers out there. Why did you choose to work with Studio Emm?
I chose to work with Studio Emm as from our first call Jen's energy and approach instantly felt aligned with what I wanted for MumStrong. I really wanted to work with another mum who understands the juggle and the heart behind my brand. I instantly felt confident that Jen could bring my vision to life in a way that felt empowering, and true to the women I serve.
How did you feel before we started working together? What problems did you have and what made you want a new website?
I felt like my old website just wasn’t reflecting who I am or where my brand has evolved to. It felt outdated, disconnected from my new branding, and it wasn’t making any conversions. I wanted something fresh, modern, and aligned with the direction MumStrong is going, a space that truly connects with mums and attracts the right clients my way.
How do you feel now your new website is live?
I feel really proud. It finally feels like me, like it truly reflects who I am, what MumStrong stands for, and the women I support. Everything from the colours to the flow of the site feels aligned and intentional.
How have you found the process from start to finish?
Seamless!
Is there something that you feel could be improved?
No. Everything was great.
How do you feel you and your business will benefit from having this new website?
I know this new site will make such a difference for me and my business. I feel like it will help me attract & convert more clients to work with.
What would you tell someone who was considering working with Studio Emm for their new website?
Do it. You definitely won’t regret it!
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Shall we do this?
Are you ready for a website that’s not only beautiful and strategically built, but one that’s simple and easy to use, so that you can focus on building a business that you love around a life that you love?