5 Squarespace features that make it the perfect website platform for service-based businesses
If you’re running a service-based business and still struggling with a website that’s clunky, confusing, impossible to edit or just straight-up not doing its job — it’s time to break up with it and find a new match. And guess what? Squarespace might just be the one.
I’ve been building websites for service-based business owners for years now, using a variety of platforms including Wordpress, Joomla and Wix and I can tell you, since I discovered Squarespace, I haven’t looked back. It’s so good for small businesses that want something flexible, easy to use and professional, without the tech headaches. It’s not trying to be the flashiest or the most complicated, it’s here to help you actually run your business like a pro (without needing a degree in coding or a team of tech wizards).
Here are 5 Squarespace features that make it an absolute no-brainer for service-based businesses:
1. Built-in scheduling that’s actually user-friendly
You’re not selling products, but you are selling your time. Whether you’re a coach, a designer, a consultant or dog psychic (no judgment), booking clients needs to be seamless. And easy.
Enter: Squarespace Scheduling (formerly Acuity). Already built into Squarespace and ready to go (for a small additional cost), Squarespace Scheduling lets your clients:
See your availability
Immediately book an appointment that’s convenient for them
Pay upfront (if required)
Get automatic reminders about their booking
All without you having to lift a finger or chase anyone down. It’s perfect for booking in discovery calls whilst the client is still fired up about working with you (3 days of email exchanges can often kill that enthusiasm!).
2. Simple to edit and update, even if you hate tech.
Let’s be real — not everyone wants to spend their weekends Googling how to change a font or swap an image without breaking their website. And honestly? You shouldn’t have to.
One of the best things about Squarespace is that it’s designed for people who just want their website to work without needing a tech support hotline on speed dial.
With Squarespace, you can:
Drag and drop sections (no coding wizardry required)
Make updates on the fly — new photos, new services, new copy? Easy.
Preview changes before hitting publish (because surprise website disasters are not it)
Amend the layout for both desktop and mobile.
You don’t need to be “techy.” You don’t even need to like tech. If you can use Canva or post on Instagram, you can update your Squarespace site. It’s intuitive, clean, and dare I say... fun?
Honestly, it’s one of the few platforms that truly empowers small biz owners to take control of their own website — without the headaches or the help desk.
3. All the essential SEO tools.
You don’t need to become an SEO wizard overnight, but your website does need to show up when people Google things like “nutritionist near me” or “Squarespace website designer that knows her shit” 😉
Squarespace comes with solid SEO tools built in:
Clean URLs (none of that /page-id-random-nonsense)
Image alt text
Meta descriptions
Page titles
Sitemap auto-generation
All you need to do is populate the content. And the backend is clean and structured in a way that Google actually likes — meaning your dream clients can find you, not just scroll past you.
4. Everything in one place
One login. One dashboard. Everything connected.
Squarespace is an all-in-one platform, which means:
Your hosting, design, content, and domain are all managed together
You’re not juggling 8 different logins, random plugins or surprise bills
Updates don’t break your website (WordPress gals, I’m looking at you 😬)
It’s perfect if you want less stress and more time to actually focus on your business.
5. Built to grow with you
Today, maybe you just need a few pages and a booking form. But tomorrow? You might want to:
Launch a blog
Add digital products
Create a members-only area
Sell courses or ebooks
Squarespace can scale with you. You don’t have to start over with a new platform every time your biz levels up — you just add what you need, when you need it.
Final Thoughts
If you're a service-based business owner who wants a website that looks great, works hard and doesn’t make you cry into your cuppa every time you need to update something — Squarespace is where it’s at.
Simple. Stylish. Strategic. No fluff. No BS.
If you’re thinking of making the switch — or if your current Squarespace website is giving “meh” vibes — I can help. Check out my Launch in a Week service if you’re after something budget friendly or my bespoke Squarespace website design service if you’re after something that’s designed just for you.
Because you deserve a website that works for you and gives you the time and freedom to build a business you love around a life that you love, not the other way around.