Why hire a professional Squarespace designer when you could DIY it?
Alright, let’s just rip the plaster off.
Yes, you can DIY your Squarespace website. Technically. Sort of like how you can cut your own fringe. You’d get the job done and it would be out of your eyes, but the overall vibe might be less than ideal. Sometimes, just because you can, it doesn’t mean you should.
If you're a small biz owner and juggling clients, invoices, school runs, and 37 browser tabs - you already have enough on your plate. So let’s talk about why handing your Squarespace website over to a pro might be the smartest (and sanest) move you make for your business and for yourself.
1. DIY websites usually look like… DIY websites.
Let’s call a spade a spade. Most DIY websites look like DIY websites.
Basic layouts. Buttons and images that won’t align. A homepage that has all the wrong content in all the wrong places. And the Squarespace favicon still waving at everything in the internet browser tab.
Your website is your digital storefront. It needs to show off your brand in the best possible way. If it’s giving “hot mess” instead of “hot damn,” potential clients will feel that. And worse? They’ll choose to work with one of your competitors, that has a professional, strategically designed website that’s giving all the feels.
A professional designer knows how to make your website look polished, cohesive, intentional, and so on-brand. Like, “oh wow, this woman is the woman I need” vibes.
2. Pretty without strategy is a waste of time.
A beautiful website is lovely to have. We all want one, right? But a beautiful website that actually converts visitors into paying clients? That’s where the real magic happens.
Here’s what a good Squarespace designer brings to the table that your Pinterest inspo board doesn’t:
Strategic layout that guides visitors exactly where you want them.
A website that’s designed around your business goals.
Clear calls-to-action (a.k.a. “click this thing, buy this offer, book that call”).
Optimised page flow (so people stay longer, scroll further, and actually contact you).
Mobile-first design that looks flawless on mobile phones (because over half of your visitors will now be landing on your website from a mobile device).
Optimal page loading speeds (for the love of pixels, please stop uploading mahoosive images to your website).
Built-in SEO best practices that help you show up in search.
Plus all of the subtle design and layout tweaks that will make you look like the bees knees.
A designer builds with intention. Every page, every button, every headline has a purpose - and that purpose is to make you money ✌🏻
3. Your time is not free time.
Every hour you spend fiddling with fonts or Googling “how to hide the header on one page in Squarespace” is time you could be:
Landing new clients.
Showing up on socials.
Brainstorming new offers.
Actually selling stuff.
Creating a killer lead magnet.
Pitching for podcasts or collabs.
Reviewing prices and offers.
Your time is your most valuable resource. Stop wasting it trying to figure out which template to use or what content you should include on each page.
Hiring a pro isn’t just about saving time - it’s about getting your life back. You’re not lazy. You’re just smart enough to outsource the overwhelm.
4. Squarespace is “easy”… until it isn’t.
Sure, Squarespace says it’s simple. And it is. Especially if you’re going into it with a ready built website and full training on how to use it. But trying to actually master it from scratch?
Cue the frustration:
“Why is my mobile layout broken?”
“Why is there a random white gap here?”
“Why can’t I get this button to match my brand colours?”
“How can I add a background here?”
“How do I integrate my mailing list?”
The list goes on. And what starts as drag-and-drop magic turns into rage-fuelled Googling at 1am.
Designers know how to work with Squarespace and it’s quirks. We’ve already learned the shortcuts, the tricks, and the custom code that makes your website do everything it’s supposed to do, without the digital tantrums.
5. SEO: Because what’s the point if no one can find you?
Let’s talk SEO (Search Engine Optimisation).
That fancy term basically means: Will Google show your website to the right people, or will it bury you on page?
If you DIY your website, odds are SEO won’t even make the to-do list. Who has time for that after you’ve just spent months building the website? And that’s a problem. Because if your dream clients can’t find you when they’re searching, then you might as well not exist online.
A pro Squarespace designer will:
Do thorough keyword research.
Use keywords strategically.
Optimise your headings and meta descriptions.
Compress your images for speed (hello, faster load time!).
Set up proper page titles and URLs.
Add alt text that makes both Google and screen readers happy.
Submit sitemaps to Google.
Setup analytics.
The bottom line? We build websites that get found. Not just ones that sit there looking pretty.
6. Your website should grow with you.
Most DIY websites are fine for 6 months to a year. And then suddenly they’re not cutting it anymore.
Your business is evolving. You’re launching new offers, new services, starting a podcast - and suddenly your DIY website can’t keep up. The template you picked is too restrictive. The layout is clunky. Adding a new page feels like major surgery. You start to feel a little but embarrassed by it.
A pro designer builds your website with growth in mind. That means flexible layouts, a clear structure, and tools you can actually use and scale over time, without having to rebuild the whole thing every 6 months.
7. Confidence = Sales
Have you ever hesitated to share your website?
You get tagged in a Facebook thread and think, “Ugh… I should share my link, but my website is kind of a mess and isn’t really showing me at my best…”
That hesitation? It costs you money.
You should be shouting your URL from the rooftops. Dropping it in DMs. Flashing it in your IG bio with pride.
A professionally designed site gives you that confidence. It says “I know what I’m doing” without you having to say a word. It positions you as a pro - which is exactly what your dream clients want to see before they hit that “book now” button.
8. You’re not supposed to be good at this
Let me say this louder for the multitasking mamas in the back:
You are not “bad at tech.” You’re just not meant to be doing this in the first place.
You’re here to run your business. Be the CEO. Do the thing you actually love. Not stress out over spacing or curse at image ALT tags and CSS code.
So stop beating yourself up for not knowing how to make your mobile navigation more user friendly. That’s not your job. That’s mine.
9. Because you deserve to be supported
Running a business is hard. Running a business while raising kids, managing a home, staying present on socials, and remembering to drink water? That’s Olympic-level multitasking.
You do not need to do one more thing alone.
Hiring a professional Squarespace designer isn’t a luxury - it’s a power move. It’s about giving yourself permission to stop duct-taping things together and start showing up like the boss you are.
And honestly? You don’t need to earn it. You’re already worthy of support, ease, and a website that actually works.
So… should you DIY or hire a pro?
Here’s the deal:
👉 If you're just getting started and truly don’t have a budget yet, DIY-ing might be your only option for now. That’s totally okay - done is better than perfect.
BUT.
👉 If you’re ready to level up, ditch the tech stress, and finally have a website that feels as powerful as you are?
Hire. A. Professional.
Because your business deserves more than duct tape and good intentions. It deserves strategy, polish, and a site that works 24/7 while you sleep (or scroll Instagram - no judgment).
You didn’t start your business to become a web designer. You started it to create freedom, impact, and maybe enough income to afford that longed for spa trip with your gal pals.
So let’s make that happen, yeah?
Let a Squarespace designer take the reins, bring your brand to life online, and finally give you a site that’s not just gorgeous, but is actually profitable.
You’ve done the hard part. You’re building the dream. Let’s give it the digital home it deserves.
Ready to ditch the DIY and get a website that works harder than your caffeine addiction? Let’s chat. I’d love to create a Squarespace site that helps your business shine, without the stress and tech headaches.
If you’re ready to go all in, I offer bespoke Squarespace websites, built just for you from the ground up. And for those that still need something budget friendly, but are ready to invest something into their website, the Launch in a Week websites are for you.
Got some questions? Get in touch or drop me a DM on Instagram. I’m always here for website chat ✌🏻