How I landed a new client thanks to ChatGPT (and how you can too).
Last week, I booked a shiny new Launch in a Week client. An amazing woman building a business she loves around a life that she loves. A fellow mum, levelling up her business and ready to invest in a beautiful, strategic new website. Basically, my dream client.
So of course I asked the usual: "How did you find me?"
Her answer? "ChatGPT recommended you."
Yep. I almost dropped my Yorkshire Tea. The robot knows who I am, people. I’ve finally made it!
And it wasn’t random. She’d asked it to recommend a UK-based website designer who’s female and also a mum. ChatGPT pulled up my name, and boom, we were on a discovery call a few days later.
So how did this happen? And more importantly, how can *you* make it happen too?
Because AI is not going away. In fact, it’s fast becoming another legit way people discover service providers.
So, if your name isn't popping up yet, let's change that.
I asked my new client to send me a screen shot of her search. Here’s the question she asked followed by the response from ChatGPT.
You can see the details that ChatGPT picked up from my website.
The magic combo: Why I got recommended.
I didn’t do anything fancy. I didn’t pay for ads or beg an algorithm to notice me. What I did do was make sure my website and online presence made it crystal clear who I help, where I’m based and what I do.
Here’s the simple truth: AI tools like ChatGPT are just really, really good at pattern-matching. If someone asks for a specific type of service provider, it looks across the internet for the clearest matches.
If your website says "I help people" and nothing else? You’re invisible.
But if your website says:
You’re a UK-based Squarespace designer ✅
You work with female founders ✅
You’re a mum and you get the juggle ✅
...then suddenly, you’re the one who shows up.
Here’s how your business can be found usingChatGPT.
1. Be really specific on your website.
If your website’s homepage doesn’t answer “who you are, where you are, who you help, and how you help them” within like 5 seconds, fix it asap. That’s prime real estate and it’s the first thing ChatGPT (and actual humans) look at.
Generic messaging is the enemy of visibility.
If your homepage just says "I design beautiful websites," you’re blending in with a million other website designers. But if it says:
"I’m a UK-based Squarespace designer for service-based businesses run by women and fellow mums,"
- now we’re cooking. You can see that this is way more specific and speaks to an actual person.
It also tells the robots and humans exactly what you do and who you do it for.
So take a look at your homepage and get really clear on your messaging, especially above the fold (the area you see before you scroll).
2. Make your bio do some heavy lifting.
Your About page isn’t just a nice-to-have. It’s where the good stuff lives. It’s the page that’s going to turn a browser into a client and its *super* important (Want to know more about why your about page is so important? Read: Why a good About Me page with get you more sales).
Talk about where you’re based. Share details about you that your clients will find interesting or relatable. Talk about the things that make you, you. Talk about how you got into your work and who you love working with.
Don’t be afraid to get personal. People (and AI) are looking for context. It’s the stuff matters. People want connection.
Example:
“As a mum of two juggling school runs and client work, I know how chaotic running a business can feel. That’s why I create websites that are really easy to edit and update, and work super hard for you whilst you’re off making snacks and taxiing the kids around.”
It’s specific, it’s instantly relatable and it’s memorable. A woman running a business that’s also in the trenches of motherhood, is going to read this and instantly feel a connection. And AI is going know I’m the person to recommend to someone who wants to work with a website designer that’s also a mum.
3. Make sure Google sees you too.
Spoiler alert: ChatGPT uses the public internet for its research (wait a minute, it doesn’t have an actual brain?!). So if your website isn’t showing up in Google, it’s not showing up in ChatGPT either.
Make sure your website is set to be indexed by Google. Use relevant keywords in your meta descriptions and H1 tags. Have a clear website title.
And when it comes to keywords, you don’t have to stuff your website with thousands of keywords, jammed in left, right and centre. In fact, please don’t, it’s a real red flag for Google and will end up doing more harm than good. Just use the words and phrases that your ideal client is actually searching for, in a natural way (read your copy out loud to make sure it feels natural - would you say it out loud to someone in the same way?).
For example, I use phrases such as:
UK Squarespace designer
Website design for mums in business
Squarespace websites for service-based businesses
And I sprinkle these all over, including:
Homepage headline and subheading
Meta title and meta description
About page
Blog posts
Google sees it. ChatGPT sees it. And more importantly, humans get it.
4. Sprinkle your presence across the web.
Blog posts, directories, podcast guest spots, social bios - anywhere your name and niche can live = more chance ChatGPT can find you.
Bonus points if you’re on platforms like:
LinkedIn
Instagram with a juicy bio
An expert directory
A guest on someone’s blog, YouTube channel or podcast
Visibility = credibility.
Worried about being too niche?
Let’s get this out of the way: niching doesn’t mean turning people away.
It just means showing up crystal clear for the people who are most likely to say YES. If you’re trying to appeal to everyone, you’ll appeal to no one.
By saying "I work with mums," you're not excluding non-mums, you’re just being relatable to the ones who are.
Same with being UK-based. Same with Squarespace. That specificity is what makes you pop up when someone says:
“Hey ChatGPT, can you recommend someone like... this?”
Without the specifics, you’re lost in a sea of other similar businesses.
Final thoughts.
Here’s the thing: AI isn’t replacing us (not yet, anyway 🤪). It’s just another channel people use to find what they’re looking for.
Your job? To make sure your name and your business is the obvious answer.
That means:
A clear, specific website
Messaging that says exactly who you help
A bit of personality (don’t be afraid to sound human)
Showing up in more than one place online
You don’t need to be everywhere. You just need to show up like you know who you are and who you serve.
The best part? This isn’t about being perfect. It’s about being findable.
Want help making your website more ChatGPT-recommendable?
Drop me a message, check out my Launch in a Week or Bespoke website services, or stalk my homepage to see how I do it.