Get more conversions on your website by adding these 5 things to your contact page.
Gone are the days where a simple form is all you need on your website’s contact page. With so many competitors out there, a stand alone form just isn’t enough to encourage people to get in touch. You need to stand out. You need to show them who you are and why you’re the person they should get in touch with, and your contact page is the perfect place to do this.
What is a website conversion?
A website conversion is a desired action that someone takes on your website, fulfilling your intended goal. This action can vary depending on your website’s purpose and which page of your website the reader is on. A website conversion can be anything from buying a product or signing up for a newsletter to booking an appointment or filling out a contact form.
Essentially, a website conversion is the moment when a nameless visitor to your website becomes a warm lead, engaging with your website in way that is meaningful to your business.
It’s essential to track your website conversions so that you can monitor how well your website is performing and assess if and when changes need to be made in order to increase user engagement and improve your conversion rate.
Why is your contact page so important?
The contact page on your website is important for several reasons. It’s a direct line between you and your customers, giving them easy ways to get in touch with you. It builds credibility and trust and it encourages collaboration.
A gateway to communication
It’s the first place someone is going to go to if they are even considering getting in touch with you. They will visit this page and expect to see a range of different ways that they can send you a message (i.e not just a contact form). It should be easy to find, simply laid out and full of all the information they might need (more on that in a sec!). We don’t want to leave them second guessing or looking for something that you have failed to include, because they will lose interest and move on.
Building credibility and trust
Visitors want to know that they can get in touch with you quickly and easily. They want to know you are a real person with an email address and a phone number and a person who is actually willing to speak to them. Having a visible contact page signals this transparency and accessibility. It reassures visitors that they can easily contact you, which enhances your website's credibility and fosters trust with your audience.
Customer service
For small businesses, a contact page serves as a gateway for customer enquiries and support requests. Having an easily accessible place where this can happen will lead to improved customer satisfaction and customer retention. You’re making it clear that you are here to help and you are addressing questions in a timely manner.
Encouraging collaboration
It’s not all about customers and clients. For us small business owners, collaborations can be an amazing way to grow our businesses and a contact page serves as a platform for these potential collaborations. It allows other small business owners, podcast hosts and blogs to get in touch with you about working together.
Get more conversions on your contact page by adding these 5 things
1. About you and your why
Let’s not just assume that anyone that lands on your contact page has already discovered exactly who you are and why you’re so bloody awesome at what you do. They may have landed straight on your contact page from an external link. They may have looked at the products you sell and then come straight to your contact page.
So let’s give them a little flavour of who you are and why you are so good at what you do. It doesn’t need to be super lengthy, maybe a short paragraph or two, but it will be enough to give them an insight into your awesomeness and enough to take them from ‘not sure’ to ‘yes, this is my person, I’m making contact’.
2. A photograph of you
We’ve heard it a gazillion times before, but I’ll say it again for those at the back. People buy from people. They want to see your face. They want to know who you are. They want to know that you’re a real walking, talking person that wants nothing but the best for them. So get a photograph of your face on your contact page. Show people who you are. Invite them to get in touch.
3. A direct email address and phone number (if you have one)
Forms are great and you should definitely have one on your contact page, but don’t stop there. You need to show your direct email address too, because there are a load of people out there that hate forms and will not use them. They want to be able to send you an actual email and if they can’t easily find an email address, they might not bother. So get your email address on there. And if you have a phone number, makes sure that’s there too.
4. Frequently asked questions
The humble FAQ. Not everyones first thought for a contact page, but it’s really useful to have on there. Firstly, a good FAQ might just give the reader the answer to the question they were thinking about getting in touch about. This means you’ve solved their query without having to spend time reading and writing an email. Win!
Secondly, it might give them that extra little bit of information they needed to push them over the line to get in touch.
5. Links to your social media
I don’t know why so many people fail to add social media links to their contact page. Along with the footer, it’s one of the first places a reader will go to find this information. Make it easy for them. Create clear social media links that open in a new window (so that your website also stays open). A lot of people will want to look at your social accounts as another way to validate who you are and what you do. They may also prefer to send you a DM via your socials, so let’s make it easy for them to do.